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Asda, BBC, and Kantar among first speaker line-up for Brand & Licensing Innovation Summit – Licensing.biz

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Licensing experts from Asda, BBC and Kantar are among the first tranche of speakers announced for Brand & Licensing Innovation Summit, which takes place online from 9-11 June.
Early bird registration for the summit opens today, with three-day passes starting at just £175 (£161 for Licensing International members) and closes on 16 April.
The three-day event will help middle-management, business leaders and owners navigate the changing retail, content and consumer landscape through keynotes, panel discussions, roundtables and workshops all providing actionable advice, information and strategies on the future of brands and licensing.
Insights leaders Claire McLelland (Kantar client executive, pictured above) and Gary Pope (Kids Industries Co-Founder & CEO) will tackle the ‘consumer’ as they join License Global’s content editor Ben Roberts to investigate the changing purchasing choices of children, Generation Z and millennials. ....

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Momentum Energy gives Victorians reasons to 'Get Happy' in joyful new campaign

March 5 2021, 12:46 pm | BY Ricki Green | 6 Comments
Energy retailer Momentum Energy is helping Victorians put the shocker of 2020 behind them with a positive, fun and joyful new campaign.

In a major break from same-same energy industry marketing, each part of Momentum‘s Get Happy campaign is designed to buoy Victorians’ spirits as they go about their day.
Bus backs lighten the mood of peak hour traffic, 15-second radio ads give a happy spin to everyday sounds, and a number of special builds offer playful experiences for commuters who can now travel across town on Melbourne’s first sequin-clad “Glam Tram” or pass the time watching a gently bubbling lava lamp in a special fit-out tram shelter. ....

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