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Class action lawyers in Ecover case have ammo for their other lawsuits


Ryan Clarkson
OAKLAND, Calif. (Legal Newsline) – California class action lawyers are using a recent federal decision in their favor to attempt to boost their other cases.
The Clarkson Law Firm of Los Angeles and Moon Law of Palo Alto on May 12 pointed Oakland federal judge Jeffrey White at a colleague’s decision a week earlier that allowed a lawsuit against S.C. Johnson & Son to move forward.
That May 5 ruling said a reasonable consumer could have been misled by S.C. Johnson’s Ecover cleaning products, which are marketed as having plant-based ingredients. The lawsuit says consumers are misled into thinking they only contain healthy ingredients despite the presence of synthetic materials. ....

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S.C. Johnson will have to fight class action lawsuit over Ecover ingredients


SAN FRANCISCO (Legal Newsline) – Reasonable consumers expecting 100% natural products could have been misled by S.C. Johnson & Son when it claimed its Ecover cleaning line is made with plant-based ingredients.
That’s the ruling of a San Francisco federal judge who on May 5 refused to grant the company’s motion to dismiss Elizabeth Maisel’s proposed class action over 14 Ecover products. The decision will allow plaintiffs lawyers at the Clarkson Law Firm and Moon Law to continue pursuing the case.
Magistrate judge Thomas Hixson denied all seven of S.C. Johnson’s arguments, notably that a reasonable consumer would not have been misled by its claims because he or she could read the ingredients list on the backs of the products and find whether they have synthetic materials in them. ....

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