SAN FRANCISCO (Legal Newsline) – Reasonable consumers expecting 100% natural products could have been misled by S.C. Johnson & Son when it claimed its Ecover cleaning line is made with plant-based ingredients. That’s the ruling of a San Francisco federal judge who on May 5 refused to grant the company’s motion to dismiss Elizabeth Maisel’s proposed class action over 14 Ecover products. The decision will allow plaintiffs lawyers at the Clarkson Law Firm and Moon Law to continue pursuing the case. Magistrate judge Thomas Hixson denied all seven of S.C. Johnson’s arguments, notably that a reasonable consumer would not have been misled by its claims because he or she could read the ingredients list on the backs of the products and find whether they have synthetic materials in them.