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The Kentucky Wildlands marketing director attends STS Marketing College


Submitted
Farrah Dobbs, marketing director for The Kentucky Wildlands initiative, participated in the Southeast Tourism Society s Marketing College in June.
Farrah Dobbs, who is the marketing director for The Kentucky Wildlands initiative, recently completed the first year of the Southeast Tourism Society s (STS) Marketing College, which is a three-year program.
Farrah already has marketing savvy, which she demonstrated when she assisted with launching our website and social media presence, and this continuing education program will ensure she is on top of trends and networking within the tourism marketing profession, said Tammie Nazario, who directs The Kentucky Wildlands, a regional marketing program in southern and eastern Kentucky by Eastern Kentucky PRIDE, Inc. ....

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Kentucky Wildlands campaign promotes Southeastern Kentucky as a regional tourist destination


special to the cj
16 hrs ago
SOMERSET, KY The Kentucky Wildlands announced today the launch of a state-wide media campaign to promote southern and eastern Kentucky as a regional tourist destination. By advertising across print, television, outdoor, digital and social media outlets, the robust campaign is designed to attract more than 22 million media impressions.
The Kentucky Wildlands media campaign showcases the best that this vast, majestic region has to offer, said Tammie Nazario, who directs The Kentucky Wildlands, a regional marketing program of the nonprofit Eastern Kentucky PRIDE, Inc.
For too long, our region s light has been hidden under a bushel, so this campaign is designed to reveal the area s unique beauty, rich culture, boundless adventure and endless opportunities, Nazario said. Larger than Yellowstone and Yosemite National Parks combined, this gigantic playground is in the backyard of large media markets, such as Louisville and Cincinnati. T ....

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