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R.I.'s Narragansett Creamery selling feta like crazy after viral TikTok trend


March 5, 2021 11:51 am
PROVIDENCE, R.I. (WLNE) – A viral TikTok challenge turned this small Rhode Island dairy company upside down.
Narragansett Creamery says ever since the #FetaPasta challenge started, their products are flying off the shelves of markets and grocery stores and they’ve had to ramp up production significantly to keep up with the demand.
“We noticed it about three weeks ago when we started getting orders of one case of feta or two cases and then all the sudden customers ordering six cases,” Mark Federico Jr., Vice President of Operations at Narragansett Creamery said.
Narragansett Creamery supplies cheese to local markets and grocery stores like Dave’s Marketplace and Eataly. The Federico’s say their customers were calling because the cheese was flying off the shelves. ....

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The TikTok feta effect


Rachel Wharton, The New York Times
Published: 28 Feb 2021 11:46 AM BdST
Updated: 28 Feb 2021 11:46 AM BdST
Co-owner Anne Saxelby at work at Saxelby Cheese Mongers in Manhattan, Aug. 23, 2018. The New York Times
In the rarefied world of small-batch cheese, the closest a product may get to widespread fame is Tom Colicchio’s shoutout for his favourite bloomy rind on “Top Chef.”
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That’s why Anne Saxelby, founder and co-owner of Saxelby Cheesemongers, in New York City, was so surprised when a supplier told her that a recipe on the popular video app TikTok had whipped up such a demand for feta that she wouldn’t get her weekly shipment of the cheese. ....

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