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Sustainable shrink film wins APR approval | Plastics in Packaging

May 4, 2021
A novel sustainable sleeve for plastics packaging developed by CCL Label has gained recognition from the Association of Plastic Recyclers (APR).
CCL Label’s EcoFloat has received Critical Guidance Recognition from the US-based association for its ability to help boost PET recycling. Launched last year, EcoFloat is described as a floatable polyolefin shrink film with high shrinkage.
CCL Label said the material facilitates the easy separation of labels from PET bottles and other types of plastics containers in the recycling process to enable “bottle-to-bottle circularity”.
This helps meet new market demands while allowing brand owners reach their sustainability and recycling targets, the company added. ....

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CCL's EcoFloat recognized by APR | Labels & Labeling

CCL has received an APR (Association of Plastic Recyclers) Critical Guidance Recognition for EcoFloat, its sleeve material that helps boost PET recycling by facilitating easy separation of labels from bottles and other types of plastic containers.
CCL developed EcoFloat to meet the new market demands and to help brand owners reach their sustainability and recycling targets to which they have committed themselves. This hybrid polyolefin film facilitates easy separation of labels from PET bottles and other types of plastic containers in the recycling process to enable bottle-to-bottle circularity, an important goal for global consumer goods brand owners.
‘We see EcoFloat as the sustainable decoration solution of the future – for a whole range of packaging in the beverage, dairy, home care, and other industries,’ commented Guenther Birkner, president of Innovia and CCL’s food and beverage business. ‘So, we are proud that this has been verified by receiving the recog ....

Guenther Birkner , Ellen Macarthur Foundation , Plastic Recyclers , Critical Guidance Recognition , Global Commitment , New Plastics Economy , குேந்தேர் பிர்க்னர் , எல்லன் மாகார்த்தூர் அடித்தளம் , நெகிழி மறுசுழற்சி , முக்கியமான வழிகாட்டல் அங்கீகாரம் , உலகளாவிய அர்ப்பணிப்பு , புதியது பிளாஸ்டிக் பொருளாதாரம் ,

APR Recognition: CCL Reaches Next Milestone for EcoFloat Sleeve Material in the US Market

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CCL receives APR (Association of Plastic Recyclers) Critical Guidance Recognition (CGR) for innovative sleeve material that helps boost PET recycling Hybrid polyolefin film facilitates easy separation of labels from PET bottles and other types of plastic containers in the recycling process EcoFloat helps consumer goods companies to reach recycling targets in the United States
CCL Label, the world’s largest converter of pressure sensitive and extruded film materials for decorative, functional and information labels, today announces that another milestone has been reached in providing a sustainable sleeve solution for plastic packaging: the endorsement of the innovative EcoFloat material by the Association of Plastic Recyclers (APR). The recognition is granted to companies that have developed new products and technologies that are compatible with current recycling infrastructure. ....

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CCL's EcoFloat recognized by APR | Labels & Labeling

CCL's EcoFloat recognized by APR | Labels & Labeling
labelsandlabeling.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from labelsandlabeling.com Daily Mail and Mail on Sunday newspapers.

Guenther Birkner , Ellen Macarthur Foundation , Plastic Recyclers , Critical Guidance Recognition , Global Commitment , New Plastics Economy , குேந்தேர் பிர்க்னர் , எல்லன் மாகார்த்தூர் அடித்தளம் , நெகிழி மறுசுழற்சி , முக்கியமான வழிகாட்டல் அங்கீகாரம் , உலகளாவிய அர்ப்பணிப்பு , புதியது பிளாஸ்டிக் பொருளாதாரம் ,

Green talk turns to action

Recent developments are giving real substance to a future sustainability roadmap
The debate on sustainability has moved on. After a long time spent deciding what sustainability might mean for the label industry, we have seen a recent slew of practical announcements, which is starting to give some real substance to a future sustainability roadmap. These developments are given added urgency by a tightening legislative environment, in particular the EU’s Circular Economy directive.
Firstly, the European branch of the global CELAB initiative – tasked with achieving a circular economy for labels – has added more heavyweight material suppliers to its membership, with Lintec Europe now coming on board. More than 20 leading European companies have now committed to the group representing the entire label value chain, including raw material producers, labelstock producers and label converters. The consortium aims to develop a sustainable and circular business model for over 75 ....

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