Recent developments are giving real substance to a future sustainability roadmap The debate on sustainability has moved on. After a long time spent deciding what sustainability might mean for the label industry, we have seen a recent slew of practical announcements, which is starting to give some real substance to a future sustainability roadmap. These developments are given added urgency by a tightening legislative environment, in particular the EU’s Circular Economy directive. Firstly, the European branch of the global CELAB initiative – tasked with achieving a circular economy for labels – has added more heavyweight material suppliers to its membership, with Lintec Europe now coming on board. More than 20 leading European companies have now committed to the group representing the entire label value chain, including raw material producers, labelstock producers and label converters. The consortium aims to develop a sustainable and circular business model for over 75 percent of used liner and matrix materials in Europe by 2025.