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You decide to call a shop that sells some hiking boots you’re thinking of buying. As you dial in, the computer of an artificial intelligence company hired by the store is activated. It retrieves its analysis of the speaking style you used when you phoned other companies the software firm services. The computer has concluded you are “friendly and talkative”. Using predictive routing, it connects you to a customer service agent who company research has identified as being especially good at getting friendly and talkative customers to buy more expensive versions of the goods they’re considering. This hypothetical situation may sound as if it’s from some distant future. But automated voice-guided marketing activities like this are happening all the time.

Joseph turowAmrita singhCarnegie mellonRobert lewis shayonUniversity of pennsylvaniaVoice catchersExploit your feelingsAmazon echoesGoogle nestsCreative commonsரீட்டா சிங்கார்னகி மெலந்பல்கலைக்கழகம் ஆஃப் பென்சில்வேனியாஅமேசான் எதிரொலிக்கிறதுகூகிள் கூடுகள்படைப்பு காமன்ஸ்