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Streaming summer: 79% of Americans plan to stick with streaming TV


American viewers are set to stay streaming through the summer
Summer is coming. Americans are being vaccinated in droves. But as they leave their homes, will they leave all of their favorite streaming services behind, too? According to an exclusive study conducted by The Drum in conjunction with YouGov, the answer is no. Premium streaming viewing habits seem indelible. However, adoption of some ad-supported video on demand options may still take time.
Who needs sunshine? Americans are sticking with their streaming TV.
More than half of Americans have received at least one Covid shot. With warmer weather ahead, dreams of barbecues and outdoor concerts are filling the heads of many. Does that mean that consumption of streaming video will suffer? Not really, according to a poll of 1,200 adult consumers conducted by The Drum/YouGov on April 21, 2021. ....

United States , Ryan Eusanio , Alex Stone , Jane Clarke , Omnicom Media Group , Coalition For Innovative Media Measurement , Omnicom Media , Innovative Media Measurement , Connected Tv , Tubi Tv , Pluto Tv , Consumer Behavior , Uture Of Tv , ஒன்றுபட்டது மாநிலங்களில் , அலெக்ஸ் ஸ்டோந் , ஜேன் கிளார்க் , கூட்டணி க்கு புதுமையானது மீடியா அளவீட்டு , புதுமையானது மீடியா அளவீட்டு , இணைக்கப்பட்டுள்ளது தொலைக்காட்சி ,

Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit


Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit
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RESTON, Va., Feb. 1, 2021 /PRNewswire/  Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati, Chief Product Officer, Comscore, will be featured at the Coalition for Innovative Media Measurement s (CIMM) 10
th Annual Cross-Platform Video Measurement and Data Summit. Algranati will join other leading voices for a panel discussion this Thursday, February 4, 2021 at 12:10pm ET.
This year s summit will continue the conversations around the state of cross-platform measurement and advancing the use of granular TV from the point of view of marketers, media companies and media buying agencies. Joined by experts from across the industry, Algranati s panel, entitled ....

David Algranati , Coalition For Innovative Media Measurement , Chief Product Officer , Innovative Media Measurement , Annual Cross Platform Video Measurement , Creating Scaled , Representative Granular , Bill Livek , கூட்டணி க்கு புதுமையானது மீடியா அளவீட்டு , தலைமை ப்ராடக்ட் அதிகாரி , புதுமையானது மீடியா அளவீட்டு , ஆண்டு குறுக்கு நடைமேடை காணொளி அளவீட்டு , உருவாக்குகிறது அளவிடப்பட்டது , பிரதிநிதி சிறுமணி ,