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Frontiers | Young Rebels Who Do Not Want a Revolution: The Non-participatory Preferences of Fridays for Future Activists in Finland

1Faculty of Social Sciences, Business and Economics, Åbo Akademi University, Turku, Finland
Young people’s lack of participation in elections has been taken as a sign that the young are wary of representative democracy and reject traditional authorities. Instead of election participation, it is expected that the young want more possibilities for direct involvement in political decision-making. Fridays for Future (FFF) is a global, youth-led climate movement that has been able to mobilize millions of young people around the world into political action (de Moor et al., 2020; Wahlström et al., 2019) in times when youth participation is generally declining, especially in traditional forms of political participation. While many have taken this as evidence that young people dismiss representative democracy in favor of a more participatory democracy, in-depth studies of their motivations are still lacking. This article helps fill this lacuna by providing a case study on Finnish F ....

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Customer Behavior Analytics Market Next Big Thing | Major Giants Microsoft, IBM, Oracle

Customer Behavior Analytics Market Next Big Thing | Major Giants Microsoft, IBM, Oracle
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Advanced Marketing: How to Use Cohort Analysis in Google Analytics GA4

PHOTO:
Adobe
If the idea of cohorts in marketing feels familiar, it is. It s been around for a long time â I even explained cohort analysis in Google Analytics back in 2015. The application for cohort analysis has grown among marketers, and Google had to keep up, particularly with the recent redesign of Google Analytics, GA4. Enter the updated cohort analysis in GA4.
A cohort is a group of people, things or events that share statistical factor â like age, class and time periods. In marketing, cohorts are meant to identify a demographic.
One of the reasons cohorts are vital to advanced marketing is because of the capability they give to sort the traffic arriving to your website and the type of traffic your content and marketing ads create. Reviewing general visitor metrics like returning visitors can provide a broad overview of traffic type. ....

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