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Organic beverage company Suja Life sold to investor group


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Suja Life, the Oceanside organic juice maker that stocks drinks seen in health food and grocery stores across the country, announced Tuesday it has been purchased by Paine Schwartz Partners, a private equity firm based in San Mateo and New York City that specializes in sustainable food chain investing.
Paine Schwartz Partners acquired 100 percent of Suja Life from Goldman Sachs Asset Management and Suja’s co-investors. Financial terms of the deal were not disclosed but industry analysts estimate the transaction is in the hundreds of millions of dollars.
“It’s been a wild ride with some meteoric growth in the early days,” said Suja co-founder James Brennan. “We felt Paine Schwartz and what they stood for, their ethos and their plan for the future made them the best custodian of the brand moving forward. It’s just a great opportunity and I think everybody wins.” ....

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