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Oversight on livestream sales welcomed

Oversight on livestream sales welcomed
By CAO YIN |
China Daily |
Updated: 2021-04-27 09:44
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A seller introduces farm products during a livestream in Qixian county, Henan province, on Oct 29, 2020. [Photo by Niu Shupei/For China Daily]
Legal experts said a regulation on marketing through internet livestreaming issued last week can help protect the legitimate rights of consumers, purify the online environment and maintain the healthy development of cyberspace.
Seven government agencies, including the Cyberspace Administration of China and the Ministry of Public Security, jointly issued the regulation on Friday. It makes clear that individuals engaged in livestreaming marketing or operations should be aged 16 or above, and it requires livestreaming platforms to blacklist those with records of serious violations, including immorality. ....

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Webinar: Why sales enablement is a necessity, not a luxury

Promoted
from
Highspot
Watch this special webinar about why sales enablement is a necessity, not a luxury
Being able to demonstrate the ROI of marketing budgets has rarely been under more scrutiny than it is today, when those budgets continue to be squeezed by the ongoing ramifications of the Covid pandemic. So how can brands navigate this new reality and ensure a work environment that gives their employees everything they need to succeed?
One solution is the rise in significance of sales enablement as a tool to help improve that ROI and – crucially – demonstrate it. Highspot’s EMEA marketing manager, Dom Schaefer, and Hootsuite’s global manager for sales enablement, Shamis Thomson, will be discussing this at a special webinar with The Drum. They will explore how sales enablement helped Hootsuite emb ....

Dom Schaefer , Shamis Thomson , Digital Marketing , Content Management , Est Sales Enablement Initiative , டோம் ஸ்கேஃபர் , ஷாமிஸ் தாம்சன் ,

Meatpacking COVID Numbers and Food Service Changes - AG INFORMATION NETWORK OF THE WEST

Meatpacking COVID Numbers and Food Service Changes
Tuesday Apr 27th, 2021
From the Ag Information Network, I’m Bob Larson with your Agribusiness Update.
The gradual reopening of restaurants, schools and other facilities brings changes for farmers who had sold crops to food-service outlets.
Sales abruptly halted a year ago due to the pandemic and many farmers shifted to sell subscription food boxes or other alternatives.
Now, they’re having to decide how strong those markets will remain when restaurants and cafeterias reopen.
The USDA’s Agricultural Marketing Service announced the termination of 10 U.S. consumer standards that are obsolete and impede the effective marketing of specialty crops. ....

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How Can Companies Use Information Diffusion To Target Their Best Audience?

How Can Companies Use Information Diffusion To Target Their Best Audience?
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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30 minutes with For Now's co-founders

Adeline Kon/Retail Dive
The following article is part of the 30 minutes series, where Retail Dive talks to top executives about some of retail s hottest topics. For more, check out our landing page.
Kaity Cimo
Co-founder of For Now
Tenure
Experience
Cimo co-founded For Now in 2017. Prior to this, she was the director of marketing at activewear startup Crane & Lion from 2013 to 2017.
Katharine ReQua
Co-founder of For Now
Tenure
Experience
ReQua co-founded For Now in 2017 and serves as the company s director of operations. She s held a number of operations-related roles, including the director of operations at Crane & Lion.
Kaity Cimo and Katharine ReQua started For Now, a regional brand incubator, with one goal in mind: to help brands grow. ....

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