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What chocolate can teach us about changing consumer behavior

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Consumers change behavior when their minds are directed, their hearts motivated and the path to change is clear and easy to follow. Behavior change experts find that all three conditions must be met for difficult changes, such as changing habitual shopping patterns and switching brand loyalty.
Chocolate makes an interesting case study because it has emotional appeal, growing consumer demand and it’s a huge global business. Chocolate resonates with consumers because it is associated with romance, holidays, rewards for good behavior and stress-eating. The global chocolate market is forecast to reach over $139 billion by 2024, with a compound annual growth rate of 4.5 percent from 2019 to 2024. Market trends show that the antioxidant properties of dark chocolate drive demand. Benefits to cardiovascular health associated with milk chocolate are expected to strengthen that demand. ....

United States , New Zealand , Coted Ivoire , Ivory Coast , Tony Chocolonely , Carolyn Kitto , National Wildlife Federation , Fair Life , Responsible Labor , Fair Trade , Direct Trade , Cocoa Life , Green America , Mighty Earth , Chocolate Scorecard , Easter Choco Scorecard , Good Egg , Chocolats Halba , Alter Eco , ஒன்றுபட்டது மாநிலங்களில் , புதியது ஜீலாந்து , தந்தம் கடற்கரை , கரோலின் கிட்டோ , தேசிய வனவிலங்கு கூட்டமைப்பு , நியாயமான வாழ்க்கை , பொறுப்பு தொழிலாளர் ,

Easter scorecard: chocolate companies ranked for child labour and sustainability practices

Easter scorecard: chocolate companies ranked for child labour and sustainability practices
By Anthony Myers
The annual Easter Scorecard, published by Be Slavery Free, Green America, Inkota, Mighty Earth, and National Wildlife Federation, which surveys chocolate companies and cocoa suppliers, reveals many of the chocolate manufacturers and retailers are still failing to address social and environmental concerns, according to the 2021 findings.
Storck, a confectioner with production facilities in Germany and 21 international subsidiaries, received the ‘Rotten Egg Award for lowest marks relating to its lack of responsiveness and transparency. Its brands include Werther’s Original, Riesen, Toffifee, Merci, Colourful World, and Bendicks. ....

United States , New Zealand , Rotten Egg , Coted Ivoire , Etelle Higonnet , Tony Chocolonely , Charlotte Tate , National Wildlife Federation Senior Advisor , Cocoa Forests Initiative , Rotten Egg Award , Colourful World , Good Egg , Chocolats Halba , Alter Eco , Labor Campaigns Director , Green America , National Wildlife Federation Senior , Forests Initiative , Mighty Earth , Cocoa Accountability , Regulation Amp Safety , Sustainable Sourcing , Easter Egg , ஒன்றுபட்டது மாநிலங்களில் , புதியது ஜீலாந்து , அழுகிய முட்டை ,

Business Scoop » Consumers Can Buy Chocolate With Their Eyes Wide Open This Easter

Press Release – Be Slavery Free
NZ Whittaker’s Chocolate awarded the ‘Good Egg’ Be Slavery Free (Australia and the Netherlands), Green America , INKOTA , Mighty Earth , and National Wildlife Federation published their 2021 joint Easter Scorecard, analyzing how the worlds biggest …
NZ Whittaker’s Chocolate awarded the ‘Good Egg’
Be Slavery Free (Australia and the Netherlands), Green America, INKOTA, Mighty Earth, and National Wildlife Federation published their 2021 joint Easter Scorecard, analyzing how the world’s biggest cocoa traders, chocolate manufacturers, and retailers are addressing social and environmental benchmarks. These six NGOs bring expertise and experience across the sections in the Scorecard and combined together bring deep understandings to the social and environmental areas in the cocoa production of the chocolate industry and what the emerging bench-marks look like. ....

United States , New Zealand , United Kingdom , Tony Chocolonely , James Ardern , Johannes Schorling , Charlotte Tate , Campaign Coordinator , Rainforest Alliance , National Wildlife Federation , National Codirector Of Be Slavery Free , Rainforest Alliance Certified , National Wildlife Federation Senior Advisor Etelle Higonnet , Press Release , Good Egg Be Slavery Free , Green America , Mighty Earth , Easter Scorecard , Slavery Free , Chocolats Halba , Alter Eco , Golden Egg , Chocolate Lovers , Good Honest Chocolate , Fuzz Kitto Codirector , Labour Campaigns Director ,

Consumers Can Buy Chocolate With Their Eyes Wide Open This Easter

NZ Whittaker's Chocolate awarded the 'Good Egg' Be Slavery Free (Australia and the Netherlands), Green America , INKOTA , Mighty Earth , and National Wildlife Federation published their 2021 joint Easter Scorecard, analyzing how the world’s biggest . ....

United States , New Zealand , United Kingdom , Tony Chocolonely , James Ardern , Johannes Schorling , Charlotte Tate , Rainforest Alliance Certified , National Wildlife Federation Senior Advisor Etelle Higonnet , Citizen Community , Foundation For Public Interest Journalism , Campaign Coordinator , Rainforest Alliance , National Wildlife Federation , National Codirector Of Be Slavery Free , Slavery Free , Green America , Mighty Earth , Easter Scorecard , Chocolats Halba , Alter Eco , Golden Egg , Chocolate Lovers , Good Honest Chocolate , Fuzz Kitto Codirector , Labour Campaigns Director ,