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The Holy Grail of snacks: healthier snacking category report 2021

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From King Arthur to Indiana Jones, tales of the hunt for the Holy Grail are legion. The mystical artefact, which made its first appearance in a late 12th century poem by Chrétien de Troyes and which Robert de Boron subsequently claimed was Jesus Christ’s drinking vessel from the Last Supper, has since made countless appearances in literature, art, music, TV shows, movies and even video games. But it continues to prove elusive – much like the most sought after treasure of the food world, the ultimate healthy snack.
Indeed, the Holy Grail of snacking – a product that doesn’t pile on the pounds, boosts wellbeing, keeps you fuller for longer and delivers on indulgence – has turned into something of a quest for suppliers. And their search has become even more urgent of late, with a government crackdown on high fat, salt and sugar (HFSS) products looming. From April 2022, those items will face strict advertising restrictions under plans confirmed in the Quee ....

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The Laughing Cow targets protein lovers with new cheese launch

Cheese spread brand The Laughing Cow is launching The Laughing Cow Blends, in a move designed to tap into the “key trends of health, protein and flavour ....

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The Laughing Cow Extends Spread Range

The Laughing Cow Extends Spread Range
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Laughing Cow expands spreadable cheese range with new blended variant

By Kevin White2021-04-06T11:24:00+01:00
Source: Bel UK
The Laughing Cow Blends is made using chickpeas and herbs and tapped into the healthy snack trend, said the brand
Bel UK is claiming a category first with the launch of The Laughing Cow Blends – a new variant of its spreadable cheese blended with chickpeas and herbs.
The NPD went on sale in Morrisons earlier this month (rsp: £1.40/133g), and tapped into health, protein and flavour exploration by cheese consumers, the brand said.
The “versatile” individually wrapped cheese triangles were made with no artificial flavours, colours or preservatives and contained 36 kcals per portion, The Laughing Cow said. They were also naturally rich in calcium, vitamin E and protein. ....

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Plant-based cheese is full of startups. Will dairy providers get into the segment?

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Even though many of his peers have been slow to enter the segment, Bill Graham said there s good reason why Bel Group is making a big bet on plant-based cheese.
Bel Group, started in France in 1865, is known for its distinctive snacking cheeses, including The Laughing Cow wedges, wax-coated Babybel rounds and Boursin spreads. Last March, the company took a majority stake in French plant-based company All in Foods, which makes vegan cheese alternatives in Europe. In October, Bel pledged to create one plant-based variety of each of its signature brands and launched its first offering: Boursin Dairy-Free Cheese Spread Alternative Garlic & Herbs. In January, it launched Laughing Cow Blends wedges, which mix the company s signature dairy-based cheese with chickpea, lentil or red bean proteins. ....

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