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Bronco Built Wild Campaign Picks Up Award from MediaPost

Bronco Built Wild Campaign Picks Up Award from MediaPost
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The Future of SEO Lies in the "Messy Middle" of the Purchase Journey

I have seen the future of SEO and it lies in the “messy middle” of the purchase journey.
The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights team in the U.K.
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Now, I wish that this vision of where SEO is headed in 2021 and beyond was mine. If I’d figured this out on my own, then I could charge big bucks to share this knowledge and wisdom with others.
The article was written by Alistair Rennie and Jonny Protheroe, who work on Google’s consumer insights team in Great Britain. This 1,000-word article is actually a summary of their team’s 98-page report, which is entitled, “Decoding Decisions: Making Sense of the Messy Middle.” ....

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