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General Motors Pledges to Devote More Ad Dollars to Black-Owned Media

General Motors Pledges to Devote More Ad Dollars to Black-Owned Media
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General Motors, one of the nation’s biggest advertisers, said Thursday it would quadruple the percentage of its advertising dollars that go to Black-owned media outlets between now and 2025.
GM’s new effort is a sign of the scrutiny and pressure that corporate giants are facing to spread their corporate spending around a wider array of firms.
More from Variety
GM said it intended to increase the allocation of its ad spending from its current 2% with Black-owned media to 4% by 2022 and to 8% by 2025.
“Black-owned media are a vital component of our marketing mix, and we evaluate our spend for media partners through several core metrics, including transparency, innovation, ad quality, audience delivery and brand safety,” General Motors said in a statement Thursday. The company also said it would in May launch an “upfront” pro ....

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Siūloma uždrausti bet kokia forma skatinti lošti

Siūloma uždrausti bet kokia forma skatinti lošti
lrt.lt - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lrt.lt Daily Mail and Mail on Sunday newspapers.

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How Denise Coates took a punt on Chinese gamblers and landed Britain's biggest pay packet

How Denise Coates took a punt on Chinese gamblers and landed Britain s biggest pay packet
Bet365 founder s near-£500m pay packet for 2020 puts her in the upper echelons of the world’s best-paid executives
By her own admission, Denise Coates and her brother John are “the ultimate gamblers”.
It was 2001 and the dotcom bubble had recently burst, but Coates decided to place all her chips online.
The Stoke siblings bought the bet365.com domain on eBay for a reported $25,000 and mortgaged her father Peter’s betting shops to secure a £15m loan from Royal Bank of Scotland to develop the website. ....

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New gaming experience opens in Northeast Ohio

New gaming experience opens in Northeast Ohio
JACK Thistledown Racino unveils its latest addition, Revel Oak.
New gaming experience opens in Northeast Ohio
By Kristin Mazur | March 31, 2021 at 9:16 PM EDT - Updated March 31 at 9:18 PM
CLEVELAND, Ohio (WOIO) - It’s quickly becoming the new way to gamble in Ohio and one that JACK Thistledown Racino hopes will boost its bottom line after being dealt a tough hand in 2020.
On Wednesday, the racino unveiled its latest addition, Revel Oak. The brand new 12,000-square-foot outdoor gaming patio, now officially open, features two levels of games and a bar.
NEW GAMING EXPERIENCE ....

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Knights on Ice — VGK Start off Short-Handed and Become Even Shorter, Falling to L.A. 4-2

The day started with the VGK having a completely healthy roster. Alex Pietrangelo returned to the team after missing the last 12 games due to an undisclosed injury that most believe was a hairline fracture after taking a slapshot to his upper body. But before Carnell âGolden Pipesâ Johnson completed his usual inspiring rendition of the National Anthem, the VGK were short a forward in Ryan Reaves. Though Reaves warmed up for the game, Coach DeBoer revealed in his post-game conference that Reaves was scratched afterwards. My question is, if you know Reaves might not be able to go, why not dress Patrick Brown for the warmups? Because you can only play a player who has taken the warmups? When Reaves was a late scratch, the VGK had only 11 forwards, forcing them to have to double-shift players to complete the 4th line. ....

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