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Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE) Brian Steinberg, provided by FacebookTwitterEmail TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers. Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the “upfront.” Now, Interpublic Group’s large IPG Mediabrands unit will during the week of March 15 kick off what it calls an “Equity Upfront” a different version of the big sales sessions that help set up advance ad deals for TV and digital media that seeks to match Black-owned media as well as media outlets that aim for Black audiences with some of the company’s clients. ....
The state of Connecticut and the Mohegan tribal nation are close to announcing an agreement on expanded gaming. The deal could include a license to operate ....
DraftKings Jumps as Analysts Raise Price Targets After Sales Beat DraftKings analysts raised price targets and revenue estimates after the sports-gambling company reported stronger-than-expected revenue. Author: Shares of DraftKings ( DKNG) - Get Report jumped Monday as analysts raised price targets and revenue estimates after the sports-betting platform on Friday reported fourth-quarter results. The company reported fourth-quarter revenue doubled. And it raised its revenue estimates for 2021 to between $900 million and $1 billion, up from its previous view between $750 million and $850 million. Analysts at Loop Capital reiterated their buy rating on the Boston company while raising their price target to $105 a share from $100. Loop Capital raised its revenue guidance to $1.11 billion. ....
As March Madness reaches a crescendo this month with an estimated $10 billion in bets placed on the NCAA basketball championship games each year, calls to the National Problem Gambling Helpline, (800) 522-4700, spike an average of 30% during the month, according to a news release from Lifeways. For the 19th year the National Council on Problem Gambling, dedicates the month of March to helping people. The campaign theme âAwareness + Actionâ is all about taking specific action and having conversations about problem gambling issues and directing people to the help they may need. Approximately 1% of adults in the United States are estimated to meet criteria for gambling disorder. In Oregon the statistics are even higher at 2.6% of the population, which equals roughly 264,000 Oregonians. And yet for many people all across the country, gambling remains a hidden addiction. ....