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The Monkeys was co-founded with chief creative officer Scott Nowell and group CEO Mark Green in 2006, which up until 2011 was known as the Three Drunk Monkeys. The agency was then acquired by Accenture in 2017, to strengthen Accenture Interactive’s customer experience capabilities. ECD Vince Lagana exits Accenture Interactive’s The Monkeys to explore new interests Lagana said of his exit: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on some of Australia’s biggest campaigns and most iconic brands. ....
The Monkeys co-founder Justin Drape announces new venture: Exceptional Alien mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Mumbrellacast: How do you solve a problem like the pitch process? April 8, 2021 3:40 And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it appears marketing in the sector keeps returning to the ‘same old, same old’, despite sales figures climbing higher and higher. Plus, now that they are well settled as part of Accenture Interactive, The Monkeys’ co-founders Mark Green and Scott Nowell discuss how agencies are repositioning themselves to compete with consultancies and the changing landscape of the creative industry. The pair also talk about what the new era of The Monkeys looks like following Justin Drape’s departure from the agency earlier this year. ....
March 8, 2021 2:53 The boy who saved a koala has returned in a new adventure for NRMA, protecting more of the vulnerable species by removing markers tied to trees set to be cut down. After being altered to remove a scene of Sammy climbing a ladder resting against a power pole, the footage used in the original campaign has been repurposed over recent years, particularly in communications from the brand over the 2019-20 summer bushfire crisis. The campaign won a gold Effie in 2020 and was this month awarded a Gold Tangram for Effectiveness. NRMA credits the campaign with making it the third strongest brand in Australia and strongest insurance brand in the world, according to Brand Finance’s reputable Brand Strength Index. ....
February 5, 2021 10:46 AHM has launched new brand platform ‘You’re Good’, representing the recent shift in its creative agency from Clemenger BBDO Melbourne to The Monkeys last year. AHM ran a pitch process for its creative account in mid-2020. Clemenger BBDO Melbourne worked with the health insurer for three years and was responsible for the introduction of the brand platform ‘The Simple Bit’ in 2018. The new campaign continues the simplistic black and white animations which first appeared with the launch of ‘The Simple Bit’, however the story of each character in the new campaign leads to the message of ‘With AHM, you’re good’. ....