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Cincinnati City Council: Who are the Republican candidates

Cincinnati City Council: Who are the Republican candidates
cincinnati.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cincinnati.com Daily Mail and Mail on Sunday newspapers.

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MMA Global to Host Third Annual MATT Unplugged Virtually with Leading Marketers and Analysts

MMA Global to Host Third Annual MATT Unplugged Virtually with Leading Marketers and Analysts
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This year’s event will discuss and define the technologies shaping the future of multi-touch attribution
As marketers rethink and redesign their marketing attribution strategies and tactics in the always-evolving digital landscape, it’s critical they have the ability to hear and learn about their options from industry leaders.
NEW YORK (PRWEB)
May 13, 2021
MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced it will host MATT Unplugged virtually on May 19th. In its third year, the event will bring together the industry’s marketing attribution experts to provide the strategies and tactics marketers need to connect their efforts to meaningful business outcomes. ....

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Five Musts to Transform a Brand by Activating Social Purposes

Trends and Insight 60 Add to collection
Juan Alonso Torres, Non-Alcoholic Beverages Director in ABInBev shares the parameters brand have to take to have campaigns with a positive social impact
In today’s world, companies around the world are focusing their efforts in creating positive impact towards society and their environment, in this sense, they have migrated their attention from the development of commercial tactics to strategies that involve the essence of their consumers and their current problems: most of the time through emotional links that are oriented to achieve a change in societies behaviour.
According to Jim Stengel, CEO of The Jim Stengel Company , organisation that works with companies based on ideals, marketing with social purpose looks to “define what a company does, beyond making money, and how to improve your clients lives”. In order to understand a little bit more, Juan Alonso Torres, Non-Alcoholic Beverages Director in ABInBev, shares ....

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Analysis: City Council Slate Makes Charter Relevant Again

Analysis: City Council Slate Makes Charter Relevant Again
wvxu.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wvxu.org Daily Mail and Mail on Sunday newspapers.

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BERA Launches Free Online Portal for Ranking Brand Purpose Against Over 4,000 Leading Global Brands

Press release content from PR Newswire. The AP news staff was not involved in its creation.
BERA Launches Free Online Portal for Ranking Brand Purpose Against Over 4,000 Leading Global Brands
January 12, 2021 GMT
NEW YORK, Jan. 12, 2021 /PRNewswire/ BERA, the predictive brand tech platform that helps marketers and brand leaders measure, maximize and manage their brands, announced today the launch of its Purpose Portal, an interactive online portal enabling users to access the ‘Purpose Scores’ of 4,000-plus leading brands across 200 categories.
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“We are delighted to unveil a freemium platform that allows anyone to see how their brand’s Purpose scores with consumers relative to an entire universe of brand culture,” said Joah Santos, CMO at BERA. “We have illuminated a costly blind spot for marketers, and can prove unequivocally that Purpose is a material differentiator with a tangible, measurable impact on brand equity, sales, profitabi ....

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