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The American Dream Has Changed : Feather Wins NAR Pitch Battle
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NAR Names Feather Winner of 2021 Pitch Battle Competition at iOi Summit
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NAR Names Feather Winner of 2021 Pitch Battle Competition
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Dive Brief:
Following its launch of outdoor furniture in May, furniture rental brand Feather on Tuesday expanded into Texas by offering its services in Austin, Houston, Dallas, Fort Worth and San Antonio. The move marks the company s entrance into the Southern United States.
The outdoor collection is in partnership with West Elm and Pottery Barn, a move that builds on the DTC brand s existing relationship with West Elm, according to details emailed to Retail Dive.
The Playa collection from West Elm and the Indio collection from Pottery Barn are now available through Feather.
Dive Insight:
Home retailers have experienced a boost over the past year as the pandemic altered nearly every aspect of consumers lives, and Feather was no different.