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MMA Global to Host Third Annual MATT Unplugged Virtually with Leading Marketers and Analysts


MMA Global to Host Third Annual MATT Unplugged Virtually with Leading Marketers and Analysts
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This year’s event will discuss and define the technologies shaping the future of multi-touch attribution
As marketers rethink and redesign their marketing attribution strategies and tactics in the always-evolving digital landscape, it’s critical they have the ability to hear and learn about their options from industry leaders.
NEW YORK (PRWEB)
May 13, 2021
MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced it will host MATT Unplugged virtually on May 19th. In its third year, the event will bring together the industry’s marketing attribution experts to provide the strategies and tactics marketers need to connect their efforts to meaningful business outcomes. ....

United States , Shreya Gorur , Jeremy Fain , Vivian Chang , Antonio Tomarchio , Aaron Magness , Jaimee Johnson , Ankur Uttam , Sunil Bhagwan , Greg Stuart , Louis Paskalis , Nuno Teles , James Destefano , Joanna Oconnell , Jim Stengel , Joel Rubinson , Shane Mcandrew , Kelsey Herrold , Michelle Matranga , Rebecca Traverzo , Tina Moffett , Marc Vermut , Nicole Perrin , Marketing Solutions At Neustar , Jim Stengel Company , Attribution Digital Performance At Ziff Media Group ,

Verizon sells internet trailblazers Yahoo and AOL


Updated:
May 05, 2021 20:18 IST
Verizon has been shedding media assets as it refocuses on wireless, spending billions on licensing the airwaves needed for the next generation of faster mobile service, called 5G
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Verizon said Monday that it will keep a 10% stake in the new company, which will be called Yahoo.
  | Photo Credit: Reuters
Verizon has been shedding media assets as it refocuses on wireless, spending billions on licensing the airwaves needed for the next generation of faster mobile service, called 5G
(Subscribe to our Today s Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.) ....

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Apollo's $5 Billion Bet on Yahoo Aims to Go Beyond Ad...


Along with Yahoo, Apollo is getting AOL, TechCrunch, Ryot, Built By Girls and Flurry. Guru Gowrappan, who headed the division for Verizon, will be chief executive officer of Yahoo. Verizon will keep a 10% stake in the venture.
Apollo partner Reed Rayman said he hopes to take these primarily advertising-driven media brands and augment them with new products like subscription services and sports betting.
Those ambitions aren’t altogether different than the previous management’s, but Verizon, which was almost solely focused on expanding its wireless business into 5G, couldn’t find enough patience or resources to make its media foray a success. ....

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