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Digital advertising grows across Europe | News

Digital advertising grows across Europe | News
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Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors

Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors
NBCUniversal s Krishan Bhatia Elected Vice Chair
New Board Members Include Top Executives from Unilever, Google, and the National Football League
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NEW YORK, March 8, 2021 /PRNewswire/ The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of National Public Media, as Chair of the trade organization s Board of Directors. Garrubbo has served as the IAB Board s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Krishan Bhatia, President & Chief Business Officer of Global Advertising and Partnerships at NBCUniversal, who has been on the board since February 2019, was elected to serve as Vice Chair. ....

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What is 'real-time bidding' and how does it affect the adverts we see?

Campaigners in six European countries filed simultaneous complaints on Wednesday accusing online advertisers including Google of “broadcasting” internet users’ personal data online.
The consortium, which is led by European human rights group Liberties, wants European regulators to examine how a user’s personal data can be sold to multiple advertising partners in an instant.
It says a widely-used model called RTB – which stands for real-time bidding – means the information is not being protected as advertisers scramble to reach the most valuable audiences online.
Dr Orsolya Reich, a senior advocacy officer at Liberties, said it was an abuse of people’s right to privacy . ....

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