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August 2021 - Drapers

August 2021 - Drapers
drapersonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from drapersonline.com Daily Mail and Mail on Sunday newspapers.

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Webinar: How to supercharge online growth with Lounge Underwear


Webinar: How to supercharge online growth with Lounge Underwear
Register for this upcoming free webinar, which will discuss top tips for powering online sales, featuring insight from fast-growth business Lounge Underwear s chief marketing officer.
With sales at Lounge Underwear up 250% year-on-year, this Drapers Connects webinar will uncover practical tips, actionable advice and key strategies to drive online growth in your business.
In partnership with Clearpay, a leader in Buy Now, Pay Later payments, we will discuss:
- The key lessons Lounge Underwear learned about ecommerce during Covid-19
- Lounge Underwear’s best practical advice for brands and retailers to achieve growth online ....

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Childrenswear shows strength of character


Childrenswear shows strength of character
Kidswear brands and retailers are dusting off their school uniforms and preparing for a return to the playground. We examine whether the market has proved resilient throughout Covid-19 and look at what’s in store for 2021.
Marks & Spencer spring/summer 21
The last 12 months have been devastating for many categories of the fashion industry, as housebound shoppers had little reason to dress up and no holidays to shop for. But there is one market where where growth is literally guaranteed: childrenswear.
Growing children need a continuous supply of new clothing to fit them. Nevertheless, the market has not been completely immune to the impact of Covid – although it did not decline in value as much as men’s and women s wear. Kantar reports that in 2020, UK childrenswear sales fell by 11.1%, to £4.8bn, compared with a fall of 23.7% for men’s and women s wear combined to £29bn. For the 12 weeks to 12 January 2021 the ga ....

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