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Woolworths reimagines The Fresh Food People for today in new campaign via M&C Saatchi


July 23 2021, 9:58 am | BY Ricki Green | 18 Comments
Woolworths is reaffirming its commitment to being the Fresh Food People with a reimagined ethos and campaign launching from today via M&C Saatchi Sydney.
 
Today’s Fresh Food People puts customers’ current and future priorities at the forefront and supports Woolworths’ ambition to be the country’s most loved and trusted brand.
Today’s Fresh Food People continues to celebrate locally grown fresh food, but also puts Woolworths’ diverse team across Supermarkets, Metro stores, online and the Woolworths Food Company at its heart by putting a spotlight on the care they show for all Australians. How Woolworths is helping the country grow greener; making healthier easier, and allowing customers to shop their way are also key components of Today’s Fresh Food People. ....

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Woolworths goes green in latest campaign via M&C Saatchi for Olympics


Woolworths goes green in latest campaign via M&C Saatchi for Olympics
July 23, 2021 9:47
The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths.
The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team.
The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to.
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Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them. ....

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Etihad Airways is launching new Flying Reimagined global brand campaign


Screen icon, Nicole Kidman, provideds the face and narrative for this airline’s evocative new “Flying Reimagined” brand campaign.
Screen icon, Nicole Kidman, provideds the face and narrative for this airline’s evocative new “Flying Reimagined” brand campaign.
Etihad Airways today launched its new global brand campaign with the worldwide premiere of a new television commercial (TVC) in Abu Dhabi, attended by Hollywood actress, Nicole Kidman; representatives of the global media; and hundreds of specially-invited guests.
Nicole Kidman is both star and narrator of the captivating feature, which will be shown on global TV stations and social media in both 60- and 30-second formats, with still versions of the campaign appearing in print, digital, and on outdoor channels. ....

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