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The Four C's Of Decision-Making

The Four C's Of Decision-Making
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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Social platforms and publishers retook the NewFronts stage

The third day of the Interactive Advertising Bureau’s four-day NewFronts this year returned the event to its digital and social video roots. After connected TV and cookieless targeting respectively dominated the first two days, creator-driven short-form shows shared on social platforms took the spotlight on May 5. Platforms and publishers also seized the opportunity to highlight the importance of diversity and inclusion and, of course, to talk about cookieless targeting, too.
The key details:
BuzzFeed returned to the NewFronts, bigger and more diversified than the last time it presented in 2016.
Snap announced the launch of a Creator Marketplace to connect brands directly with its creators. ....

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Stacy Minero

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Stacy Minero
Stacy leads Twitter ArtHouse (@ArtHouse), a global team working with artists, influencers and digital producers to develop content for brands and audiences. Stacy s team helps connect brands with Creators to design content for culture, communities and conversation. ....

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Twitter reveals the most creative brand campaigns of 2020

Twitter reveals the most creative brand campaigns of 2020
Sophie Trinder, head of brand strategy at Twitter UK, and Lindsey Turner, head of Twitter ArtHouse EMEA, pick the most creative uses of the platform over the past year.
by Sophie Trinder and Lindsey Turner
Twitter: brands showed a wealth of creativity on the platform in 2020
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