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U.S. Businesses Face the Specter of Data Localization in Europe

[This is the third of three articles in a series on policy priorities for Transatlantic Relations. Read articles one and two here.]
In a few weeks, President Biden will meet with European Union leaders in Brussels. With global economic recovery a priority, and bilateral trade and digital cooperation on the agenda, one test of whether the renewed U.S.-EU partnership can deliver results is the conclusion of a new Privacy Shield. A new pact will inject much needed certainty into the transatlantic economy, which relies on the ability of all firms to transfer personal information from Europe to the United States. Without a new Privacy Shield, U.S. exports and American affiliates in the EU will continue to be targeted by privacy regulators and other proponents of forced data localization. U.S. businesses will consequently face diminished access to a market of 450 million consumers, threatening American competitiveness and m ....

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Rebuilding Trust in the Digital Ecosystem: New Mechanisms for Accountability

Rebuilding Trust in the Digital Ecosystem: New Mechanisms for Accountability
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Oracle Announces Cloud Customer Experience Updates

Oracle Announces Cloud Customer Experience Updates
New sales, service, and marketing innovations help organizations create and nurture loyal customer relationships
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AUSTIN, Texas, Feb. 10, 2021 /PRNewswire/ To help organizations create dynamic and memorable experiences for their customers, Oracle today announced the latest updates to Oracle Cloud Customer Experience (CX). The latest updates to Oracle Sales, Oracle Service, and Oracle Marketing help organizations accelerate sales cycles, resolve customer service inquiries faster, and develop engaging loyalty programs that can grow customer lifetime value.
Customers aren t afraid to walk away after a single bad experience and that reality means organizations have to empower their sales, marketing, and customer service teams with the data they need to make every customer interaction matter, said Rob Tarkoff, executive vice president and general manage ....

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