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Bud Light Seltzer, Michelob Ultra hard seltzer flavors debut


USA TODAY
The hard seltzer boom that started a couple of years ago and grew during the pandemic is carrying on in the new year as brands continue to embrace the drink s success with a cooler full of new flavors and products.
A year after Anheuser-Busch launched its Bud Light Seltzer, the company has come out with its latest iteration of flavors with Bud Light Seltzer Lemonade.
Bud Light started its foray into the seltzer space with what Andy Goeler, vice president of marketing for Bud Light, said was a range of four basic flavors: lemon lime, black cherry, mango and strawberry. ....

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Karbach Brewing Co. brings back the authentic Texas ranch heritage with 'Ranch Water' hard seltzer


Karbach Brewing Co. brings back the authentic Texas ranch heritage with ‘Ranch Water’ hard seltzer
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HOUSTON – A Houston brewery is making their unique take on “Ranch Water.”
Karbach Brewing Co. will soon release their 90-calorie, 4.5% ABV Ranch Water Hard Seltzer, which is crafted to shake up the hard seltzer scene in Texas.
In a post on their Instagram page, Karbach’s Ranch Water Hard Seltzer is said to “simmer down any Texas heatwave whenever the time is right to channel the spirit of the ranch.”
David Graham, marketing manager for Karbach Brewing Co., said in a release demand for a seltzer has been big for their consumers, and they’ve been working on this project for over two years. ....

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