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Consumer attention caught by food and drinks brands in May


10 Leisure Cookers
To calculate the Top 10 Brand Movers list, YouGov compared statistically significant score increases across a range of metrics which include factors such as ad awareness, conversation about the brand, and if a consumer had heard any news about the brand in the last two weeks.
YouGov s Biggest Brand Movers in Mayl
YouGov reports that
Lipton Ice Tea witnessed spikes in a range of media metrics including word of mouth), Brand Health metrics including satisfaction, and the ‘Current Customer’ metric, which measures whether a consumer has purchased a given product or not within a specified period of time.
While the brand has recently added two new caffeine-free products to its line-up, YouGov said some of these recent spikes may be cyclical, as the brand registered an uplift across some metrics in Spring of last year. ....

United-kingdom , Yougov , Brand-health , Lipton-ice-tea , Current-customer , Thatchers-gold , ஒன்றுபட்டது-கிஂக்டம் , பிராண்ட்-ஆரோக்கியம் , லிப்டன்-பனி-தேநீர் , தற்போதைய-வாடிக்கையாளர் , தாட்சர்கள்-தங்கம்

Thatchers Gold supported by national campaign

Thatchers is kicking off a national campaign for its Thatchers Gold cider. The campaign is running across TV, video-on-demand and digital media, including ....

Martin-thatcher , Youtube , Sky-advance , Thatchers-gold , மார்டின்-தாட்சர் , வலைஒளி , தாட்சர்கள்-தங்கம் ,

Thatchers cider: cider sales after Covid-19 lockdown


With the help of Thatchers, 
The Morning Advertiser (MA) ​has spelled out what the cider category looks like as the pub sector hopes to sink its teeth into a summer of pub garden drinking, sport and (state sanctioned) socialising.
A – Apple​
Where else can you start with a feature on cider? With some 7,500 varieties grown worldwide – and more than 250 UK apple varieties used for cider according to Discover Cider – it’s little wonder the category is so diverse. 
More than half (55%) of the 122 new cider products introduced to the drinks market in 2019 were apple-based – compared to 39% fruit ciders – according to CGA, proving that despite the success of zany flavours, they still haven’t completely upset the apple cart. ....

Godalming , Surrey , United-kingdom , Statista , Perifereia-dytikis-makedonias , Greece , South-yorkshire , United-kingdom-general , Britain , Britons , British , Andy-mounsey

Thatchers is looking to recruit new cider makers


Thatchers is looking to recruit new cider makers
“As a company we’re so proud of our Somerset roots.
14:44, 27 JAN 2021
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A hunt has been launched for young cider makers of the future. ....

Australia , Bristol , City-of , United-kingdom , Bridgwater , Somerset , Emma-cox , Customer-service-specialist , National-apprenticeship-week , Weston-college , Taunton-college , Young-talent-programme

The fastest-growing products and categories during the pandemic: Top Products 2020


The five fastest-growing products
We’ve excluded tobacco products here to give a more accurate picture. Otherwise, it would be dominated and skewed by duty hikes, putting Benson & Hedges, Sterling and Amber Leaf in the top three. 
1. Beef
Steak sales spiked
What a difference a year makes. In 2019, beef was our fastest faller, having lost £77.3m. This year, its place at the top of this meat-rich list is down in great part to a spike in steak sales, after cuts destined for restaurants were redirected to grocery during lockdown. A 9.6% rise in temporary price cuts helped shift the meat, which saw its average price fall by 2.5%. ....

Stella-artois , Sterling , Budweiser-brewing-co , Amber-leaf , Sicilian-lemon-gin , Cathedral-city , Thatchers-gold , ஸ்டெல்லா-ஆர்டோய்ஸ் , ஸ்டெர்லிங் , பௌவெய்ஸ்ர்-காய்ச்சுதல்-இணை , அம்பர்-இலை , சிசிலியன்-எலுமிச்சை-ஜின்