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Mathew Cockroft, left and Daniel Valdur Eha, founders of Cleckheaton-based company Pure Pet Food
Pure Pet Food has raised the funds from Mercia’s Northern Venture Capital Trust (VCT) Funds and NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund.
The latest funding round follows a £2m investment by the Northern VCTs in 2019 and will allow Pure to continue to support its ambitious growth plans and development of its software as a service (SaaS) platform and data capabilities.
Established in 2012 by childhood friends Daniel Valdur Eha and Mathew Cockroft, Pure offers air-dried food made from natural, high-quality ingredients. ....

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