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£2m boost for Spen pet food firm


Mathew Cockroft, left and Daniel Valdur Eha, founders of Cleckheaton-based company Pure Pet Food
Pure Pet Food has raised the funds from Mercia’s Northern Venture Capital Trust (VCT) Funds and NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund.
The latest funding round follows a £2m investment by the Northern VCTs in 2019 and will allow Pure to continue to support its ambitious growth plans and development of its software as a service (SaaS) platform and data capabilities.
Established in 2012 by childhood friends Daniel Valdur Eha and Mathew Cockroft, Pure offers air-dried food made from natural, high-quality ingredients. ....

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Pure Pet Food Raises Multi-Million Investment


Pure Pet Food, a Cleckheaton, Yorkshire-based natural pet food company, raised a multi-million investment of undisclosed amount.
Backers included Mercia’s Northern Venture Capital Trust (VCT) Funds and NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund.
Established in 2012 by Daniel Valdur Eha and Mathew Cockroft, Pure Pet Food manufactures personalised pet food using only natural ingredients.
The latest funding round, which follows a £2m investment by the Northern VCTs in 2019, will allow the company to continue to support its growth plans and development of its software as a service (SaaS) platform and data capabilities. ....

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