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Pure Pet Food receives further private equity cash injection

By Alec Mattinson2021-05-05T10:06:00+01:00
Yorkshire-based dogfood manufacturer Pure Pet Food has received a further “multimillion-pound” investment to help grow its subscription and retail sales.
The provider of air-dried dogfood using “human-quality” ingredients has raised an unspecified sum from NPIF HTV Equity and Mercia Fund Management.
The latest funding round follows a £2m cash injection from NVM Private Equity in 2019 to accelerate its growth plans.
“The investment will help Pure continue to provide the very best service to our customers, create deeper connections, significantly grow our customer base, offer more personalised health-based products and services, develop and grow our retail proposition with Pets at Home and continue to lead the air-dried petfood market in the UK,” said Mathew Cockroft, co-founder of Pure. ....

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Pure Pet Food Raises Multi-Million Investment

Pure Pet Food, a Cleckheaton, Yorkshire-based natural pet food company, raised a multi-million investment of undisclosed amount.
Backers included Mercia’s Northern Venture Capital Trust (VCT) Funds and NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund.
Established in 2012 by Daniel Valdur Eha and Mathew Cockroft, Pure Pet Food manufactures personalised pet food using only natural ingredients.
The latest funding round, which follows a £2m investment by the Northern VCTs in 2019, will allow the company to continue to support its growth plans and development of its software as a service (SaaS) platform and data capabilities. ....

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Landlord Glentrool pledges support for Sherburn tenants

WORKING closely with tenants will continue to bring success in 2021, according to a Yorkshire property development and investment company.
Glentrool Estates Group Ltd has 38 tenants across eight sites in North and West Yorkshire, including the 100-acre £105 million business park Sherburn2 at Sherburn-in-Elmet, near Tadcaster, which is now well under way.
Lauren O’Toole, Glentrool’s property portfolio manager, said: “The economic conditions of 2020 have provided an opportunity for the forward-thinking landlord to carve out an important role of supporting tenants in the commercial property sector. We are delighted to have every single one of our eight sites currently fully let as a result of adopting this approach. ....

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