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By Alec Mattinson2021-05-05T10:06:00+01:00 Yorkshire-based dogfood manufacturer Pure Pet Food has received a further “multimillion-pound” investment to help grow its subscription and retail sales. The provider of air-dried dogfood using “human-quality” ingredients has raised an unspecified sum from NPIF HTV Equity and Mercia Fund Management. The latest funding round follows a £2m cash injection from NVM Private Equity in 2019 to accelerate its growth plans. “The investment will help Pure continue to provide the very best service to our customers, create deeper connections, significantly grow our customer base, offer more personalised health-based products and services, develop and grow our retail proposition with Pets at Home and continue to lead the air-dried petfood market in the UK,” said Mathew Cockroft, co-founder of Pure. ....
Mathew Cockroft, left and Daniel Valdur Eha, founders of Cleckheaton-based company Pure Pet Food Pure Pet Food has raised the funds from Mercia’s Northern Venture Capital Trust (VCT) Funds and NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund. The latest funding round follows a £2m investment by the Northern VCTs in 2019 and will allow Pure to continue to support its ambitious growth plans and development of its software as a service (SaaS) platform and data capabilities. Established in 2012 by childhood friends Daniel Valdur Eha and Mathew Cockroft, Pure offers air-dried food made from natural, high-quality ingredients. ....
Pure Pet Food, a Cleckheaton, Yorkshire-based natural pet food company, raised a multi-million investment of undisclosed amount. Backers included Mercia’s Northern Venture Capital Trust (VCT) Funds and NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund. Established in 2012 by Daniel Valdur Eha and Mathew Cockroft, Pure Pet Food manufactures personalised pet food using only natural ingredients. The latest funding round, which follows a £2m investment by the Northern VCTs in 2019, will allow the company to continue to support its growth plans and development of its software as a service (SaaS) platform and data capabilities. ....