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Pure Pet Food Raises Multi-Million Investment


Pure Pet Food, a Cleckheaton, Yorkshire-based natural pet food company, raised a multi-million investment of undisclosed amount.
Backers included Mercia’s Northern Venture Capital Trust (VCT) Funds and NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund.
Established in 2012 by Daniel Valdur Eha and Mathew Cockroft, Pure Pet Food manufactures personalised pet food using only natural ingredients.
The latest funding round, which follows a £2m investment by the Northern VCTs in 2019, will allow the company to continue to support its growth plans and development of its software as a service (SaaS) platform and data capabilities. ....

Daniel Valdur Eha , Mathew Cockroft , Northern Venture Capital , Northern Powerhouse Investment Fund , Pure Pet Food , Northern Venture Capital Trust , Mercia Equity Finance , Northern Powerhouse Investment , வடக்கு துணிகர மூலதனம் , வடக்கு பவர்‌ஹௌஸ் முதலீடு நிதி , தூய்மையானது செல்லம் உணவு , வடக்கு துணிகர மூலதனம் நம்பிக்கை , மெர்சியா பங்கு நிதி , வடக்கு பவர்‌ஹௌஸ் முதலீடு ,