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- That s a big Twinkie.
Narrator: The Twinkie is an American icon. The vanilla cake stuffed with cream even made it into the National Millennium Time Capsule.
Alex Bitter: When you think about kind of the pantheon of food brands, there aren t a ton that kind of rise to the level of Twinkies.
Narrator: But two bankruptcies, heavy debt loads, and changing tastes pushed Twinkies off shelves and almost to their death.
Andy Jhawar: People were starting to sell boxes of Twinkies on eBay for $1,000 a pop. I mean, just crazy stuff, right? It was like the death of a piece of Americana. ....

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