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56% of Aussies agree clothing quality isn't as good as 10 years ago


56% of Aussies agree clothing quality isn t as good as 10 years ago
By Imogen Bailey | 26 April 2021
56.8% of Australians agree that compared to a decade ago, clothing quality isn t as good, new data from Levi s ANZ indicates. 
To launch its new campaign Buy Better, Wear Longer, Levi s commissioned a survey of 1,005 Australians regarding their apparel consumption, finding that 44.9% of Aussie shoppers will still buy cheap clothes despite their low quality and short lifespan. 
Meanwhile, 54% of the respondents said that of all the new clothes purchased in the past 12 months, about 10% is only worn once, or doesn t end up being worn at all. ....

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Australians are wearing half of what's in their wardrobes


BY
Marija Mrvosevic ON 26 April 2021      4 min read
Levi’s released its latest research on Australian clothes buying habits. Along with the research, the company launched the ‘Buy Better, Wear Longer’
campaign.
This campaign represents a global effort to raise awareness about the shared responsibility on the environmental impacts of apparel production and consumption.
The campaign is reminiscent of Patagonia’s 2011 efforts, with its ‘Don’t Buy This Jacket’ campaign. Even though this campaign didn’t achieve what it set out to achieve it did raise awareness and pave the road to campaigns like Buy Better, Wear Longer.
Jennifer Sey, brand president at Levi Strauss and Co. says ....

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Today in European Tech: UiPath's IPO, Trendyol nabs $330 million, BlaBlaCar raises $115 million, new EU rules on use of AI, and more


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Turkish e-commerce platform Trendyol has received an additional $330 million investment from existing partner Alibaba in a capital increase. With this injection of capital, Alibaba now holds an 86.5% stake in the company.
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UK fintech and pensions provider PensionBee arrived on the London Stock Exchange this morning with its shares priced at 165p, giving it a valuation of £365 million on admission.
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French startup BlaBlaCar has raised a new $115 million funding round. While the company is better known for its long distance carpooling marketplace, BlaBlaCar has also added a bus marketplace.
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ATAI Life Sciences, a biopharmaceutical company aiming to make psychedelic drugs to treat mental health disorders, announced that it is planning to raise $100 million in an initial public offering. The Berlin-headquartered company, which counts billionaire investor Peter Thiel as one of its main backers, has submitted an S-1 filing to the SEC. ....

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