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How to Run a Successful PR Campaigns to Boost Your Business Sales


Unilever
Focus your campaign more on brand reputation, timeliness, and creativity and less on strictly sales.
Social participation, like starting a #challenge, is another great way to get your name out there.
When company leaders sit down to strategize a PR campaign, they usually picture the best-case scenario for their business. What story angle would position them in the best light, how many customers will convert from the exposure, and what credibility will they be able to garner as a result? While these are all objectives that should be defined, the best campaigns are modeled after previous ones that swept the nation (or, even the world). There s a blueprint for PR campaign success, and that blueprint is evident in the most successful PR campaigns that we can collectively remember.  ....

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Love, Bonito's Rachel Lim is building a fashion empire from Singapore


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Headquartered in Singapore, fashionistas have co-founder Rachel Lim to thank for bringing affordably priced yet beautiful and on trend clothing right to their doorsteps. Since the label was first founded as a blogshop called Bonito Chico in 2005 by three friends, including Lim, to earn extra pocket money, the 34-year-old dynamo has been a key driving force in the brand’s evolution.
We didn’t set out primarily to empower women and their confidence through style but through the years as the brand grew, I realised the difference we can make.
Even though fashion might be viewed as frivolous to some, Lim is quick to expound on the adage that clothes maketh the (wo)man. “When we dress well for ourselves, we look good and feel good. We stand a little taller, speak a little louder and shine a little brighter. That is the impact that dressing up and dressing well has on us,” said Lim, who is also now juggling work with being a mother to a four-and-a-half- ....

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How a childhood illness led this entrepreneur to start an Ayurvedic company; now runs 160 clinics pan-India


How a childhood illness led this entrepreneur to start an Ayurvedic company; now runs 160 clinics pan-India
May 5, 2021
Guru Manish Ji built Shuddhi Ayurveda to spread awareness about the power of Ayurveda. Now, the company operates 160 clinics, two super-speciality hospitals, and a school across India.
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Ayurveda a 5,000-years-old alternative medicine system finds its roots in India. Recognised as one of the oldest healing methods, it is known for its holistic approach, which relies on the belief in maintaining a balance between mind, body, and soul. 
Although Ayurveda is beneficial in preventing and curing many diseases and ailments, according to the National Center for Biotechnology (NCBI), it is not highly acceptable scientifically due to a lack of evidence.  ....

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