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Greenberg Traurig Represents Buff City Soap and its Management Team in Recent Growth Investment


Greenberg Traurig Represents Buff City Soap and its Management Team in Recent Growth Investment
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Attorneys from global law firm Greenberg Traurig, LLP represented Dallas-based Buff City Soap and its management team led by Crux Capital and Guideboat Capital Partners in a recent investment by General Atlantic in Buff City Soap.
Greenberg Traurig Represents Buff City Soap and its Management Team in Recent Growth Investment
“We are thrilled to accept General Atlantic’s investment in Buff City Soap to support the ongoing exponential growth of the company,” said Mike Sutton, managing partner of Guideboat Capital and Wayne Moore, managing partner of Crux Capital, in a joint statement. ....

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Buff City Soap Announces Growth Investment from General Atlantic


Buff City Soap Announces Growth Investment from General Atlantic
Company to use funding to scale plant-based, handmade product offerings and fuel continued unit expansion across the U.S.
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DALLAS and NEW YORK, June 3, 2021 /PRNewswire/  Buff City Soap, a plant-based home and personal care brand franchise, today announced it has raised new funding from General Atlantic, a leading global growth equity firm. Buff City Soap will use the funds to support continued store openings, product category expansion, and growth in e-commerce.
Founded in 2013, Buff City Soap s mission is to create plant-based products free of harsh chemicals and detergents. The Company has experienced rapid growth as consumers are drawn to its differentiated, high quality offering of soap, laundry, bath and body products, which are handcrafted daily in each store s Soap Makery.  Buff City Soap was acquired in November 2019 by Guidebo ....

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