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Anya Hindmarch Launches Not One New Store, But An Entire Village

Anya Hindmarch Launches Not One New Store, But An Entire Village
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Why Cadbury Is Promoting Independent Chocolate Retailers


Food & Beverage
For the Love of Chocolate campaign highlights 6 chocolatiers
Cadbury remade its classic Dairy Milk ad to feature a bar of Chouchoute.
Courtesy Cadbury
April 29, 2021
John Cadbury opened his first shop on Birmingham’s Bull Street in 1824, and it would grow to become Britain’s most established chocolate brand, producing chocolate bars such as Caramel, Dairy Milk and Wispa. Now, with the Great British High Street continuing to witness closures among independent retailers, the Mondelez-owned brand has decided to promote shopping at independent chocolate shops instead of buying its products. ....

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Cadbury urges support for high street chocolate stores with rework of 'Mum's Birthday' ad


Video
Amid a reopening of the UK, Mondelez’s Cadbury has released an ad urging people to support their local high street with a loving chocolate purchase that isn’t Cadbury.
It is among the many brands looking to kickstart the economy after a prolonged period of lockdown. To hammer home the point it has reworked its ‘Mum’s Birthday’ ad, which depicts a heart-warming scene between the local shop owner and a young girl getting her mum a chocolate birthday gift.
As the market leader, the wider For the Love of Chocolate campaign is Cadbury’s effort to drive brand awareness, share a kind message, and show a bit of confidence in its position. It arrives fresh off the back of research from business insurance firm Simply Business showing that UK small businesses have lost nearly £69bn in sales during the pandemic and that 40% have or will close. ....

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