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Culture war: should British brands fly the union flag on packaging?

By George Nott2021-05-07T09:08:00+01:00
The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear?
“Very unpleasant and quite intimidating,” is how one Twitter user described the union flag-emblazoned Mornflake porridge oats pack at their local Morrisons this month. Another wondered whether the flag-wrapped own-brand eggs and butter at the supermarket had “always been this…patriotic?”
Others mocked the complainants for being too easily “triggered”. And so began the latest skirmish in the so-called culture war over the use – be it too much or not enough – of the union flag by brands, retailers, the government, citizens and institutions. ....

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Best of British: Top five chocolate trends for 2021

Best of British: Top five chocolate trends for 2021
By Anthony Myers
British chocolate maker, Hames Chocolates, has shared its top five chocolate predictions for 2021, as the UK prepares to leave the European Union – deal or no deal.
Carol Oldbury, Director of Hames Chocolates, said that while it’s hard to predict what 2021 has in store, one thing we are sure of, is that the popularity of chocolate will not diminish, which is good news for the country’s confectionery industry.
The Lincolnshire chocolate maker started 15 years ago as a family venture and supplies many well-known businesses and high street brands and describes itself as ‘possibly one of the biggest British chocolate companies you have never heard of’. ....

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