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RTL Group Buys Out Disney From Kids Network Super RTL – Global Bulletin

RTL Group Buys Out Disney From Kids Network Super RTL - Global Bulletin
Jamie Lang, provided by
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BUYOUT
Mediengruppe RTL Deutschland, has closed an agreement with
Investments for complete ownership of German kids and family network
Super RTL, buying out the House of Mouse’s 50% share and raising RTL’s shareholding to 100%. The transaction is now waiting for approval from the German and Austrian competition authorities.
More from Variety
According to RTL, the acquisition is part of the company’s larger growth plan for its RTL streaming platform
TV Now and its strategy to consolidate its existing broadcast footprint in Europe. The deal is a further step down a path which has seen the company’s French broadcasting business ....

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Disney Spotlights Ad Tech in Bid to Court Madison Avenue

Disney Spotlights Ad Tech in Bid to Court Madison Avenue
Brian Steinberg, provided by
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And yet, for Madison Avenue, the tech lingo is fast becoming more important than the entertainment.
More from Variety
As more consumers get their movies, dramas, comedies and even live sports and news from video delivered by broadband, big media companies are rushing to follow them and help advertisers do the same. Walt Disney Co. has unveiled a suite of new products that lets sponsors buy across TV and digital with more ease and also place their commercials with greater precision.
“This year is the year of the streaming wars,” says Lisa Valentino, executive vice president of client solutions and addressable enablement for Disney Ad Sales, in an interview. “We expect the volume against our streaming supply will only continue to grow.” The company believes that over the next five years, most of its business across linear and digital will be a ....

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Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)

Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)
Brian Steinberg, provided by
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TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers.
Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the “upfront.” Now, Interpublic Group’s large IPG Mediabrands unit will during the week of March 15 kick off what it calls an “Equity Upfront” a different version of the big sales sessions that help set up advance ad deals for TV and digital media that seeks to match Black-owned media as well as media outlets that aim for Black audiences with some of the company’s clients. ....

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