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Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics


Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics
Combined with Nielsen SVOD Content Ratings, Nielsen now delivers comprehensive streaming performance metrics across program, platform and streaming category
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NEW YORK, April 22, 2021 /PRNewswire/ Today, Nielsen (NYSE: NLSN) announced the launch of Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen s premier audience insights platform, NPOWER, that provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers can make more informed decisions about their advertising investments while sellers can better assess competition and understand audience composition to better monetize their premium content. ....

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The Falcon and the Winter Soldier's premier attracted 495 million minutes of views during first week


A record for the platform
on April 16, 2021, 8:43
In a nutshell: Are you enjoying The Falcon and the Winter Soldier on Disney+? It s certainly popular. Nielsen has revealed that the show’s debut episode drew 495 million minutes of viewing time during its first week, making it the most-watched series premiere ever on the platform.
According to Nielsen (via Entertainment Weekly), the first episode of the show attracted 495 million minutes of views between March 15 and March 21. For comparison, the service’s other recent Marvel series, WandaVision, managed 434 million minutes in its first week though its episodes are shorter. The Falcon and the Winter Soldier also outperformed both season premieres of The Mandalorian. ....

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