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Brands seize on Cinco De Mayo, Star Wars Day and Mother's Day: The Week Ahead


May 3
VaynerMedia CEO Gary Vaynerchuk appears on Ad Age Remotely today at 12:30 p.m. EDT. The agency exec and hype master has been plugging a May 5 announcement for an “NFT project.” He will also discuss the NewFronts. 
The Wharton School at the University of Pennsylvania kicks off its five-day Analytics Conference, including discussions about the use of artificial intelligence and data analytics in advertising.
Interactive Advertising Bureau’s 2021 NewFronts start online today at noon EDT, with presentations from Amazon, Samsung Ads, Vizio and others. The annual advertiser showcase runs through Thursday, and will feature digital publishers and platforms from Snapchat and Twitter to Condé Nast and Vice. ....

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New Research Shows Potential Way to Harness AI for a More Equitable Workplace


New Research Shows Potential Way to Harness AI for a More Equitable Workplace
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COLLEGE PARK, Md., April 30, 2021 /PRNewswire/  Can we partner with artificial intelligence and machine learning tools to build a more equitable workforce? New research co-authored by
Early attempts to incorporate AI into the human resources process haven t been met with resounding success. Among the most well-known fails: In 2018, Amazon.com was forced to abandon an AI recruiting tool it built, when it was discovered to be discriminating against female job applicants.
In the research, recently awarded the Best White Paper award at the  ....

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