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Black Media Shut Out of Covid Vaccination Advertising By Biden Administration

Black Media Shut Out of Covid Vaccination Advertising By Biden Administration
blackenterprise.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from blackenterprise.com Daily Mail and Mail on Sunday newspapers.

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Local students participates in Concordia commencement

Local students participates in Concordia commencement
grandrapidsmn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from grandrapidsmn.com Daily Mail and Mail on Sunday newspapers.

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McDonald's US doubles ad dollars to diverse-owned firms

McDonald’s has today set in motion bold new investments to further reflect its diverse customers, crew members and communities in its marketing in the US.
Over the next four years, McDonald’s US and its owner/operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald’s total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024. Spend with Black-owned properties, specifically, will increase from 2% to 5% of national advertising spend over this time period. ....

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McDonald's Increasing Spend with Diverse-Owned Media, Content and Production Partners

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CHICAGO, May 20, 2021 /PRNewswire/ McDonald s USA today announced bold new investments to further reflect its diverse customers, crew members and communities in its marketing.
Over the next four years, the company and Owner/Operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald s total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024. Spend with Black-owned properties, specifically, will increase from 2% to 5% of national advertising spend over this time period. ....

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MOBE Presents Women Execs in Advertising Week Series to Kick off Women 's History Month

Washington, D.C. – The
MOBE (Marketing Opportunities in Business and Entertainment) Symposium celebrates Women’s History Month (March) with a week-long series devoted to
Women in Advertising beginning Monday, March 1. Each of the five programs will air at 7 p.m. EST on the Symposium’s Facebook Live and YouTube Live channels and is part of MOBE’s Advanced Marketing Series.
The March 1 program will feature an examination of DEI (Diversity, Equity and Inclusion) called Ride Or DEI? followed on Tuesday, March 2 with a discussion with CEOs called Power Players: Transforming Madison Avenue. The week’s remaining topics will focus on Creatives: How Is Storytelling Changing (Wednesday, March 3), Advertising Sales: Follow the Money (March 4) and Chief Marketing Officers: ROI in the New Paradigm (March 5). The complete list of panelists (which follows on a separate page below) is comprised of presidents, CEOs and senior executives at some of the industry’s to ....

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