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Campaign US report cards: Independent agencies and networks

Campaign US report cards: Independent agencies and networks
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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Commentary: Envisioning an Institute of Texan Cultures for the future


Commentary: Envisioning an Institute of Texan Cultures for the future
Kimberly Andrews Espy and Veronica Garcia Rodriguez, For the Express-News
May 27, 2021
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Historian Greg Garrett gives a tour of an Institute of Texan Cultures exhibit last year. A new initiative will define how the institute will evolve.Kin Man Hui /Staff photographer
It stood as a monument to Texas pride during HemisFair ’68, the event that brought international attention to San Antonio. And for more than 50 years, the UTSA Institute of Texan Cultures has uniquely showcased the rich cultural history of Texas.
Now it’s time to write the institute’s next chapters to take this treasure into the next 50 years and beyond. ....

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McDonald's US doubles ad dollars to diverse-owned firms


 
McDonald’s has today set in motion bold new investments to further reflect its diverse customers, crew members and communities in its marketing in the US.
Over the next four years, McDonald’s US and its owner/operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald’s total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024. Spend with Black-owned properties, specifically, will increase from 2% to 5% of national advertising spend over this time period. ....

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