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IBF expands purview to cover digital streaming platforms; renamed as Indian Broadcasting and Digital Foundation

IBF expands purview to cover digital streaming platforms; renamed as Indian Broadcasting and Digital Foundation
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Last Updated: May 27, 2021, 03:46 PM IST
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Synopsis
According to The PwC Global Entertainment & Media Outlook 2020-2024 , the Indian Media and Industry sector is expected to grow at a 10.1 per cent compound annual growth rate to reach USD 55 billion by 2024.
The move would bring the broadcasters and OTT (over-the-top) platforms, which have seen a substantial jump in their viewership base after the pandemic, under one roof.
The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is expanding its purview to cover digital streaming platforms and has now been renamed as the Indian Broadcasting and Digital Foundation (IBDF). ....

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Streaming energy

Streaming energy
Illustration by André da Loba
For many industries, the COVID-19 pandemic provided a demand shock and nowhere was it greater than in streaming. The numbers are staggering. Netflix, Amazon Prime Video, and Hulu saw their subscriber counts expand massively, even as new entrants such as Disney+ and HBO Max garnered tens of millions of new customers in a matter of months. In the U.S., the number of streaming subscribers doubled in the past seven quarters from an already large base (see chart below). According to PwC’s
Global Entertainment & Media Outlook 2021–2025, global over-the-top (OTT) revenues rose an impressive 26.2 percent in 2020, to US$58.4 billion. ....

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Giving CFOs more power in the marketing ecosystem

Giving CFOs more power in the marketing ecosystem
Topics
Illustration by Feodora Chiosea
The advertising ecosystem is changing rapidly. Back in the
Mad Men era, marketing departments could trace only tenuous relationships between campaigns and sales. Today, an abundance of data and powerful technological tools afford marketers the ability to discern direct attribution links and quantifiable return on investment. An executive can track just how many direct sales of a wrap dress a Twitter ad campaign produced, how many of those buyers were new customers, and how the spending affected the margin on each product sold. In theory, marketers can prove in great detail, to the satisfaction of the most exacting financial minds in their organization, precisely how they contribute to the top line. ....

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