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K-pop in 2021: Social media-friendly musicians survive pandemic Posted : 2021-01-03 13:40 Updated : 2021-01-03 13:40 BTS performs during the 2021 New Year s Eve Live online concert on Dec. 31, 2020. / Courtesy of Big Hit Labels K-pop entrepreneurship lauded for setting an example for global cultural leadership By Kwak Yeon-soo K-pop is tech-savvy. K-pop artists were able to build a global fandom thanks to their strategic use of YouTube and social media to interact with their fans abroad. Considering its tech-friendly nature, it s no surprise K-pop is remaining strong despite the pandemic. K-pop musicians bonds with global fans are stronger than one might expect, partly because their decades-old relationships were built online, according to a K-pop expert. ....