K-pop in 2021: Social media-friendly musicians survive pandemic Posted : 2021-01-03 13:40 Updated : 2021-01-03 13:40 BTS performs during the "2021 New Year's Eve Live" online concert on Dec. 31, 2020. / Courtesy of Big Hit Labels 'K-pop entrepreneurship' lauded for setting an example for global cultural leadership By Kwak Yeon-soo K-pop is tech-savvy. K-pop artists were able to build a global fandom thanks to their strategic use of YouTube and social media to interact with their fans abroad. Considering its tech-friendly nature, it's no surprise K-pop is remaining strong despite the pandemic. K-pop musicians' bonds with global fans are stronger than one might expect, partly because their decades-old relationships were built online, according to a K-pop expert.