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Ready to Drink Cocktails: the Latest eCommerce Trend


Ready to Drink Cocktails: the Latest eCommerce Trend
1 month ago
Graduations, weddings, becoming a parent, becoming a grandparent, promotions, anniversaries, vacations, birthdays, a night on the town, and a quiet dinner date at home. What do all of these things have in common?  They all involve the consumption of alcohol.  No matter the occasion, there’s always a reason to have a drink, and since the COVID pandemic, we’re consuming even more alcohol than before.  Even though we could no longer meet for drinks at a bar, overall alcohol consumption actually grew by 14% during quarantine, with the top growth demographics being among women (17%) and millennials & Gen X’ers (19%).  Forty-four percent of Americans began buying their alcohol online which caused a 243% spike in online alcohol sales.  Instacart alcohol orders also grew by 75%. And the emergence of ready-to-drink cocktails are here to serve. ....

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North Carolina's New Bar Owners Show the Spirit to Succeed During Covid


illustration: Danielle Grinberg
On New Year’s Eve, Keri Ayscue stood on the patio of her North Carolina brewery Bearded Bee, her eyeglasses fogging above her mask. “Construction started in 2019 and then Covid hits, and we’re like, ‘Well, shit, we’re too far in, so we’re just gonna keep on trucking,’” she said. Bearded Bee opened July 31, the day that Gov. Roy Cooper’s order took effect prohibiting alcohol sales after 11 p.m.
Located in the Raleigh-area bedroom community of Wendell, Bearded Bee has a mission to support local beekeepers. Covid has brought its own sting. Amid pollinator-themed decor in the taproom, tables were spread out to abide by the state’s 50 percent capacity mandate. Just a dozen or so revelers partied in advance of a 10 p.m. curfew the governor had just imposed in response to increased Covid numbers. ....

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Ooh-la-la Louche: New Hampshire has its own absinthe


An ornate vessel fitted with four small spouts dispenses ice-cold water, drop by drop, onto a cube of brown sugar resting on a slotted spoon.
Underneath that spoon, a specially designed glass holds a vibrant green spirit and as water soaks the cube, sweet syrup drips into the liquid creating a delicate milky cloud.
This ritual is called “La Louche” and that spirit is la fée verte, the green fairy, absinthe. Long associated with artists and writers of the Belle Epoque in Paris, now Butch Heilshorn and Patrick Rowan of Talisman Spirits bring their own take on this legendary, much-romanticized spirit to New England.   ....

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