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야놀자, 글로벌 테크 기업 비전 담은 캠페인 '야놀자 테크놀로지' 공개


인사이트
김한솔 기자
hansol@insight.co.kr
[인사이트] 김한솔 기자 = 야놀자가 기업 비전을 담은 신규 캠페인 야놀자 테크놀로지 를 공개했다고 밝혔다.
이번 캠페인은 야놀자가 앞서 발표한 테크 올인 전략의 일환으로, 글로벌 여가 슈퍼앱 야놀자의 기술력을 보다 직관적으로 보여주기 위해 기획했다. 
야놀자는 올 여름 성수기 기술과 비전을 제시하는 브랜드 광고를 진행해 OTA를 넘어 글로벌 트래블 테크 기업으로서의 정체성을 강화한다는 계획이다.
오늘 유튜브를 통해 최초 공개되는 캠페인 광고는 야놀자가 혁신적인 기술로 새로운 여가문화를 선도하는 트래블 테크 기업임을 보여준다.
기술을 통해 여행의 모든 것을 한 번에 쉽게 한다 는 것을 주제 ....

United States , Campaign Technology , Technical Division , United States Tech , New Campaign , United States Travel Tech , Travel Tech , Sea United States Tech , ஒன்றுபட்டது மாநிலங்களில் , பிரச்சாரம் தொழில்நுட்பம் , தொழில்நுட்ப பிரிவு , ஒன்றுபட்டது மாநிலங்களில் தொழில்நுட்பம் , புதியது பிரச்சாரம் , பயணம் தொழில்நுட்பம் ,

JCDecaux launches its DOOH programmatic offering in France


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2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. VIOOH’s platform connects advertising buyers and sellers in a premium marketplace, making JCDecaux France’s digital out of home (DOOH) inventory easily accessible. Through this initiative, the outdoor advertising sector is connecting to the programmatic digital ecosystem.
JCDecaux is accelerating the digital transformation of outdoor advertising
JCDecaux operates over 33,000 digital screens in 52 countries, delivering real-time, contextualised, geolocated communication, with dynamic content, that provides a new creative canvas, for the benefit of cities, advertisers, their agencies, citizens, visitors and tourists.  ....

France General , United Kingdom , Procter Gamble , Campaign Tech , Euronext Paris , From July , Paris Charles De Gaulle , General Data Protection Regulation , Trade Desk , Verizon Media , Vistar Media , Campaign Tech Awards , Best Use , Paris Stock Exchange Dec , பிரான்ஸ் ஜநரல் , ஒன்றுபட்டது கிஂக்டம் , ப்ராக்‌டர் சூதாட்டம் , பிரச்சாரம் தொழில்நுட்பம் , இருந்து ஜூலை , பாரிஸ் சார்லஸ் டி காவுல் , ஜநரல் தகவல்கள் ப்ரொடெக்ஶந் ஒழுங்குமுறை , வர்த்தகம் மேசை , வெரிசோன் மீடியா , விஸ்டார் மீடியா , பிரச்சாரம் தொழில்நுட்பம் விருதுகள் , சிறந்தது பயன்பாடு ,

JCDecaux : launches its DOOH programmatic offering in France with VIOOH


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2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. VIOOH’s platform connects advertising buyers and sellers in a premium marketplace, making JCDecaux France’s digital out of home (DOOH) inventory easily accessible. Through this initiative, the outdoor advertising sector is connecting to the programmatic digital ecosystem.
JCDecaux is accelerating the digital transformation of outdoor advertising
JCDecaux operates over 33,000 digital screens in 52 countries, delivering real-time, contextualised, geolocated communication, with dynamic content, that provides a new creative canvas, for the benefit of cities, advertisers, their agencies, citizens, visitors and tourists.  ....

United States , France General , United Kingdom , City Of , David Bourg , Jean Christophe Conti , Jean Charles Decaux , Communications Department , Procter Gamble , Campaign Tech , Euronext Paris , From July , Paris Charles De Gaulle , General Data Protection Regulation , Trade Desk , Verizon Media , Vistar Media , Campaign Tech Awards , Best Use , Charles Decaux , Christophe Conti , Out Of Home Media , Euronext Family Business , Latin America , Middle East , Albert Ass ,