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JCDecaux launches its DOOH programmatic offering in France


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2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. VIOOH’s platform connects advertising buyers and sellers in a premium marketplace, making JCDecaux France’s digital out of home (DOOH) inventory easily accessible. Through this initiative, the outdoor advertising sector is connecting to the programmatic digital ecosystem.
JCDecaux is accelerating the digital transformation of outdoor advertising
JCDecaux operates over 33,000 digital screens in 52 countries, delivering real-time, contextualised, geolocated communication, with dynamic content, that provides a new creative canvas, for the benefit of cities, advertisers, their agencies, citizens, visitors and tourists.  ....

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JCDecaux : launches its DOOH programmatic offering in France with VIOOH


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2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. VIOOH’s platform connects advertising buyers and sellers in a premium marketplace, making JCDecaux France’s digital out of home (DOOH) inventory easily accessible. Through this initiative, the outdoor advertising sector is connecting to the programmatic digital ecosystem.
JCDecaux is accelerating the digital transformation of outdoor advertising
JCDecaux operates over 33,000 digital screens in 52 countries, delivering real-time, contextualised, geolocated communication, with dynamic content, that provides a new creative canvas, for the benefit of cities, advertisers, their agencies, citizens, visitors and tourists.  ....

United States , France General , United Kingdom , City Of , David Bourg , Jean Christophe Conti , Jean Charles Decaux , Communications Department , Procter Gamble , Campaign Tech , Euronext Paris , From July , Paris Charles De Gaulle , General Data Protection Regulation , Trade Desk , Verizon Media , Vistar Media , Campaign Tech Awards , Best Use , Charles Decaux , Christophe Conti , Out Of Home Media , Euronext Family Business , Latin America , Middle East , Albert Ass ,

Unit9 and MullenLowe MENA win top prizes at Campaign Tech Awards


Unit9 and MullenLowe MENA win top prizes at Campaign Tech Awards
This year s awards included new categories recognising diversity championing, responding to the shock of Covid-19, and featured a Dragons-Den style pitch for Best Start-up prizes.
by Staff
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